Client feedback from recent Northland photography assignments



I visited Paihia recently to write a series of travel stories for various publications and, as part of that trip, I went on two fishing charters.


Lucky for me, along for the ride was one Fred Rood, a kiwi photographer who was taking pictures for local tourism operators and I was so lucky that I was able to use the shots he took for my stories.


They far eclipsed anything I could have taken. Fred is an amazing photographer and he is also one of those affable characters who just slots in anywhere

and fits in, a perfect photographer trait. 


When he shared the link to the shots from the fishing trips, they were spectacular, as we didn’t have the best days weather-wise and he made everything look like a million bucks.


The only drawback now, my editors will expect much more from my stories

in the future!

Elisabeth Easther

Writer | Actor | Broadcaster


We contracted Fred Rood of Elite Image to work with us to get hero images for our client, Northland Experiences.


We were very impressed with Fred’s obvious wide knowledge in the tourism and related industries and his creativity. 


Fred worked with our creative brief and where it was required made suggestions that would improve the outcome for us and our client. Pre-shoot planning and communication was excellent and this continued on the day with both myself and the talent.


We're VERY happy with the images we got from the days shoot and will be most definitely using Fred again once the weather clears! We are very lucky to have such talent in our area – a certain silver lining to the Covid situation!


I'm happy to endorse Freds work and highly recommend his services to any clients needing an image collateral upgrade.

Anika Whapshott




Our type of business requires a diverse range of images and we have used Elite Image over a number of years to establish and develop an image library to showcase our Kerikeri vineyard and restaurant.


Working closely with Fred we have evolved an ongoing brief to cover our diverse photographic requirements. Fred has the ability to produce a range of image types from wide rooms to food close ups, staff to product shots all in one easily managed shoot with no downtime for our restaurant.


The variety and quality of the images Fred has supplied has enabled  us to stand out in a crowded marketplace - including international exposure via the latest Lonely Planet Wine Trail guide. We’re constantly using our image library to get noticed across a number of platforms including social media, print, editorial and web.


I have no hesitation in recommending Elite Image for anyone needing high quality professional photography. But please don’t over book – we need him back here soon!


Brenna McIvor